Dark Side of Tanning campaign
The Dark Side of Tanning Campaign shows the dangers of tanning and that damage can happen to skin even before it starts to show signs of burning.
It reveals the damage that occurs at a cell level and how this can lead to a deadly melanoma.
The campaign challenges the belief that a tan looks healthy and prompts viewers to re-consider their sun protection behaviour.
Melanoma is one of the most serious cancer issues affecting our young people, but we can reduce the risk by getting everyone to protect their skin when they're outdoors this summer.
Boy playing footy
Girl at the beach
Campaign evaluation
Melanoma awareness campaign 2009–10 Dark Side of Tanning Summary Report
Downloadable items
"Perfect conditions for melanoma"
- Poster (PDF)
- Billboard Ad (PDF)
- Bus sides (PDF)
"You don't have to get a tan to get melanoma"
- Bus shelters (PDF)
"Skin cells in trauma"
- Poster (PDF)
- Billboard Ad (PDF)
- Bus sides (PDF)
